I was recently at a management meeting preparing for an analyst briefing about Sixent. We talked about a lot of ideas but one in particular I wanted to share was our thoughts about barriers to users adopting social networks. Forget for a moment barriers that might exist at a corporate level, these are just things that might factor when examining... more
I've not blogged for a week and a half now and it's been preying on my mind. The reason is that we've just had an incredibly busy couple of weeks with two newly signed clients and several prospect clients taking up all my time. So while I haven't been able to blog, I have had chance to talk to a lot of people about community.
It seems that... more
I consider myself a fairly typical professional; my parents are not quite 60, my siblings are in their late-twenties or early thirties and my friends are in the same age range. When you take into account my wife's family, there are four generations alive and at least aware of what the Internet is. Yet ask them what social networking is all... more
With so many new social networks appearing these days, I'm trying to rationlize my accounts down to a select few. Sure, I could use an aggregation application to keep on top of them but fundamentally, I'm not happy with so many accounts floating about with my details in them. That said, every week I come into work there is another invitation to... more
Earlier today at the MarketingProfs Virtual B2B 2.0 Expo 2008, I listened to a session where Chris Brogan from CrossTechMedia was speaking and he touched on some things I think are fundamental.
One of Chris's first challenges to the audience was "Are you building a market place or a community? Is it about building revenue or a community... more